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Neil Wilkof (Visitor)
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branding innovation Brandin...  
Procter & Gamble is the Harvard and Yale, or the Oxford and Cambridge, of the world of consumer brands and marketing. It is the ultimate proving ground for those with aspirations in the field. For that reason, I read with particular interest an edited version of an interview with the CEO of P&G, A.G. Lafley, as published in the April 13, 2009 issue of Business Week ( How P&G Plans to Clean Up ). In the article, Lafley shared his thoughts on how P&G is confronting the economic slowdown. Of particular interest are Lafley's observations about the centrality of innovation to the success of P&G (claiming a greater than 50% success rate for new products against the industry average of 15% to 20%). And what is innovation for Lafley? It is connecting creativity and innovation to the customer in the form of service that meaningfully changes their lives. An example of this process was taking the innovation of a highly water absorbent material and recasting it into a diaper product
 
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Neil Wilkof 2010/01/08 12:27
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The head of the robot on the dashboard - better than GPS

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